She studied law
She studied law before any of this, and that part of her brain never switched off. She is the one who reads the whole document and asks the question nobody thought to ask.
Hispanic content creator · Miami, FL
Lau Malagón
@lau
Home · Pets · Beauty · Comedy · Lifestyle
Lau Malagón is a Colombian content creator living in Miami. She talks about the house, the animals, beauty and whatever happened that day, in Spanish, in the voice of someone calling to tell you about it, not announcing it.
Why brands call her
A Hispanic creator in the U.S., ready to travel
-
Hispanic, living in the U.S.
Colombian, 8 years living in the United States. She speaks to the U.S. Hispanic audience in its own Spanish, because it is hers.
-
Available to travel
Based in Miami and ready to go wherever the work is: shoots, events, activations, press trips and launches.
-
Experiences & collaborations
Brand experiences, product reviews and collaborations with platforms, like Hard Rock Hollywood, the Qiolor e-bike and KitPlus.
Off camera
The part the numbers do not cover
The big sister
That is how her audience treats her in the comments: the one who warns you before you make the mistake. People tell her things you do not tell a stranger.
Shakira and Karol G on repeat
Two Colombian women at the top of the world. Lau takes that personally, in the best way.
By platform
Followers across Instagram, Facebook and TikTok, taken from each platform directly.
Where her audience lives
Top countries
United States 21.4%
Colombia 15.8%
Argentina 9.6%
Mexico 8.9%
Spain 5.2%
Age
18-24 11.2%
25-34 54.7%
35-44 26.1%
45-54 5.9%
Gender
Women 63%
Men 37%
Audience breakdown from Instagram.
What she covers
She holds @lau on Instagram. One word, no numbers, no underscores, which tells you how early she got there and how much of the platform she has watched change since.
Her content lives where household decisions actually get made: the house, the animals, the routine, the small purchase that turns out to matter. She talks about it the way a friend does, in Spanish and on camera. When she says something is worth it, her audience files it as a tip, not as an ad.
- Home
- Decor, organizing and the small fixes that make a place actually work to live in.
- Pets
- Life with the animals at home, which is most of the day anyway.
- Beauty
- Skincare, makeup and routines, reviewed honestly and on real skin.
- Comedy
- Couple humor and everyday situations, the format that opened the door for her.
- Lifestyle
- Miami, travel and daily life in a house with two creators and two cats in it.
Lau, on her own
It usually starts with one question: what does the product actually solve? That is what her audience asks in the comments, so that is where the idea comes from. Sponsored content on her channels, UGC you own and run as ads, event appearances and brand activations.
- 01Sponsored content
- 02UGC for your brand
- 03Events & activations
- 04One of us
A few of the brands we have worked with in recent years
Questions brands ask
Before you write to Lau
-
Who is Lau Malagón?
Lau Malagón is a Colombian content creator who has lived in Miami, Florida, for 8 years. She makes content in Spanish about home, pets, beauty and comedy, with 2M followers across Instagram (932K), TikTok (411K) and Facebook (684K).
-
Can brands hire Lau on her own?
Yes. Sponsored content on her channels, UGC you own and run as ads, event appearances and brand activations. Write to lau@we-love-media.com directly, with no agency in between.
-
Who is Lau's audience?
On Instagram, 63% of her audience is female and the core is 25-34 years old (54.7%). The top countries are United States (21.4%), Colombia (15.8%) and Argentina (9.6%).
-
Does Lau travel for brand work?
Yes. She is based in Miami and available to travel for shoots, events, activations, press trips and launches.
-
Does Lau also work with Juanma?
Yes. Juanma & Lau also work as a couple, with a combined community of 5.8M. The media kit for both is at juanmaylau.com.
Let's talk
lau@we-love-media.comWe manage ourselves. No agency, no middleman: the reply comes from Juanma or from Lau.
There are two of us And then there is Juanma 5.8M together Most of the time we both end up in frame. One household, two audiences that barely overlap. See the media kit for both of us