Miami, FL, and a packed bag
Eight years here. Colombia is where we are from, Miami is what we built, and neither one cancels the other. We travel constantly and we will go anywhere.
Entertainment and everyday life · Miami, FL
Juanma & Lau
We make entertainment in Spanish and we film the life around it.
The US Hispanic audience is not a market we aim at. It is the one we belong to.
Thirteen years of the same two people, on camera and off.
Why brands call us
Hispanic creators in the U.S., ready to travel
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Hispanic, living in the U.S.
A Colombian couple, 8 years in the United States. We speak to the U.S. Hispanic audience in its own Spanish, because it is ours.
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Available to travel
Based in Miami and ready to go wherever the work is: shoots, events, activations, press trips and launches.
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Experiences & collaborations
Brand experiences, product reviews and collaborations with platforms, lived and filmed the way we film everything else.
The numbers
3.8M Juanma
2M Lau
5.8M Together
Combined community across Instagram, Facebook & TikTok
- 1.9M On Instagram, our calling card
- 58% Female audience, with the core between 25 and 34
- 13 yrs Together as a couple. Consistency, no drama.
The two of us
Two creators.One life on camera.
We are Juanma & Lau, a Colombian couple, 13 years together and 8 of them in the US. We make entertainment in Spanish, because that is the language our community laughs in, argues in and makes decisions in.
Most of what we publish is our own life, shot the day it happened: the house, the trips, the animals, the argument about where to eat. The work and the living are the same thing, which is why none of it looks staged. It is not staged.
Off camera
Before we get to the numbers
Romeo and Julieta
Our two cats. Brother and sister, not a couple, which we end up clarifying every single time. The names are staying.
Reggaeton, non-negotiable
In the car, in the kitchen, and at a volume our neighbors have opinions about. Juanma is Bad Bunny and Feid. Lau is Shakira and Karol G.
The animals are in charge
They run this house and we work around them. One of the very few things we have never once argued about.
Healthy living, minus the lecture
We train, we cook at home, and we go to bed earlier than a couple with no kids has any excuse to. A lot of very young people watch us, and that stays in the back of our heads.
Who we reach
Our two Instagram audiences, weighted and combined (@juanmasalazar · @lau).
Gender
♀ Women58%
♂ Men42%
Top countries
United States19.9%
Colombia14.5%
Mexico12.6%
Argentina8.8%
Spain5.0%
Age
18-2413.1%
25-3451.9%
35-4427.4%
45-546.7%
A couple reaches the whole house
5.8M Together
Two audiences that barely overlap
Across Instagram, Facebook and TikTok, between the two accounts.
The work
What we do
Four shapes the work usually takes. They mix, and most of the time it ends up being two at once.
- 01
Sponsored content
Reels, posts and stories published on our own accounts, where the 5.8M community already lives. Written and shot in our voice so it reads as a recommendation, not an ad.
- 02
UGC for your brand
Content we shoot for you to run on your own channels and your paid media. The asset is yours, and how it performs never depends on our reach. More on Spanish-language UGC
- 03
Events & activations
Openings, launches, press trips and trade shows, covered live. We are in Miami, where the U.S. Hispanic and Latin American markets meet.
- 04
One of us
Each of us has our own audience, our own topics and our own formats. Sometimes the idea only needs one.
Recently
Featured work
Three pieces in three different formats: a brand experience, a product review and a collaboration with a platform. Plenty of room outside these three.
What we say yes to
The only filter is whether it is true
We do not work from a closed list of categories. If the product is real and the fit is honest, we are in, whatever industry it comes from.
The U.S. Hispanic audience
It is the part we know best, because it is ours. We speak to it in its own Spanish, with its own humor and the references it grew up on.
Any category
Travel, tech, food, home, finance, entertainment. What decides it is whether we can talk about the product honestly, not what shelf it sits on.
The work itself
Long shoot days, deadlines that are too close, three formats out of one idea. That part we would be doing anyway, with or without a brand attached to it.
Anywhere in the world
Based in Miami and available to travel: shoots, events, activations, press trips and launches. If it is happening somewhere else, we get on the plane.
A few of the brands we have worked with in recent years
Separately
Meet us one at a time
We come as a pair, but we are not the same person. Each of us has a page, an audience and a way of telling a story. Take a look and see who fits what you have in mind.
How we work
How the work actually goes
The idea comes from us, it gets built with you, and it lands on the day we said. That is the whole method.
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Creative
- We bring the concept
- A brief is a starting point
- We shoot it and we edit it
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Collaborative
- Your goal comes first
- Revisions without drama
- We flag what will not work
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Responsible
- Delivered on the date we agreed
- Always one of us answering
- You never have to chase us
Recognition
Award-winning work
- Telly AwardsFor "Bienvenido América"
- Kids Choice AwardsDigital Breakout of the Year
Both went to Juanma Salazar for his work as a creator.
The market
Why the Hispanic audience
$2.8T Buying power of the U.S. Hispanic market
0% of the U.S. population
0% favor brands that do something real for their community
0% discover products through creators they follow
Miami is the doorway between the U.S. Hispanic audience and Latin America, and it happens to be where we live.
Questions brands ask
Before you write
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Who are Juanma & Lau?
Juanma & Lau are a Colombian creator couple living in Miami, Florida: 13 years together, 8 of them in the United States. They make entertainment in Spanish across Instagram, Facebook and TikTok, with a combined community of 5.8M and 1.9M on Instagram.
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Who is your audience?
Across our two Instagram accounts, 58% of the audience is female and the core is 25-34 years old (51.9%). The top countries are United States (19.9%), Colombia (14.5%) and Mexico (12.6%).
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Can we work with just one of you?
Yes. Each of us has our own audience, our own topics and our own formats. Juanma covers comedy, tech, business, gaming and lifestyle; Lau covers home, pets, beauty, comedy and lifestyle. Sometimes the idea only needs one.
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Can brands hire you for Spanish-language UGC in the U.S.?
Yes. We shoot content for the brand to run on its own channels and in its paid media. The asset is yours, and how it performs never depends on our reach. We are a bilingual couple based in Miami, so the Spanish sounds like the U.S. Hispanic audience actually talks.
Spanish-language UGC -
Where are you based, and do you travel?
We live in Miami, where the U.S. Hispanic and Latin American markets meet, and we are available to travel for shoots, events, activations, press trips and launches.
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How do we start?
Write to juanmaylau@we-love-media.com, even if it is still half an idea. We manage ourselves, with no agency in between, and the reply comes from Juanma or from Lau within a day.
Let's talk
Tell us whatyou are thinking.
Even if it is still half an idea. We read everything that comes in and we answer within a day.
juanmaylau@we-love-media.comWe manage ourselves. No agency, no middleman: the reply comes from Juanma or from Lau.
